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HOW IS REAL ESTATE?

Florida Luxury Realty is

HOW IS REAL ESTATE?

If you are leading an agent team or recently obtained your real estate broker license with a successful background in real estate sales. This is a great opportunity to take your business to the next level.

Become a Florida Luxury Realty Associate

Florida Luxury Realty, Inc. believes in education and training for all of our associates.  We understand the challenges new licensees face when starting their real estate business and we provide the support you want from a Brokerage.  You want your business associated with a forward thinking Brokerage who understands today's technology and will provide you with the tools to succeed in today's competitive real estate business. You may think Florida Luxury Realty only represents Luxury properties and although we do specialize in Luxury homes, we also represent home sellers and home buyers in any market.  This is why Florida Luxury Realty provides you with two ways to market your business. Our certified Luxury associates are given luxury branded websites and marketing and you are also given a general website as well as universal marketing materials to accommodate customers in any market.  

How Does Florida Luxury Realty Benefit You?
You Receive:
2 Consumer Websites to Market Your Business
Comprehensive CRM with Email Campaigns
Paperless File Storage
Transaction Paperwork Creation System
Property Flyer Creator
Complete Listing Appointment Presentation
Seller and Buyer Scripts and Training
Technology Support from our full time technology professional
Live Training at multiple offices
6 Office Locations for You to Utilize 
Our Mentoring Program for one on one training
Agent Support System for Questions 7 Days a Week
Generous Compensation Plans

Visit www.JoinFLR.com to learn more about how Florida Luxury Realty can help you start your business on the right track and support your real estate business through future growth. 

Top 5 Questions Home Sellers Should Ask their Realtor

Selling your home in today's market takes consistent and constant marketing. Over 95% of all homes sold in the United States did so with the assistance of a Realtor which means that almost everyone selling a home, hired a real estate professional to get the job done.  We understand that you will hire a Realtor to sell your home and we want to provide you with some guidance about choosing the right real estate agent to work with.  You want a skilled and trained real estate agent to join you on the journey of selling your home. You will want someone to provide you with data about your local real estate market and have a marketing plan in place to get you the maximum exposure you need.  Our job as Realtors is to get your home in front of as many home buyers as possible and handle your real estate transaction legally and ethically to protect you and your biggest investment, your home. 

 Top 5 Questions to Ask

1. What specific education or training has your Broker provided you?  You want to be sure that the agent you choose attends education and training events at their company. Educated real estate agents will provide you the best service.
2. What technology do you use in your business?  You will want to listen for some marketing and technical systems they use. Electronic signature is important to get paperwork signed and delivered quickly and within deadlines. Virtual tours are important to your marketing and you will want an agent who can provide a custom tour and not just an auto-generated virtual tour from the MLS. 
3. What advertising do you provide outside of the Multiple Listing Service?  True professionals will provide color flyers for your buyers to take after viewing your home. Social media is a powerful tool to your homes marketing and you will want to be sure your Realtor has professional social media accounts to share your homes advertising to their global sphere of influence. 
4. Do you have a website? Real estate agent websites are vital to online marketing. They provide a place for home buyers to contact your agent to ask questions or schedule appointments. You will want to be sure that your agents website has IDX capability.  This IDX feature pulls listings from the MLS and puts it on the websites. It also provides you the power of capturing more home buyers. When you list with a Florida Luxury Realty agent, your homes MLS advertisement is fed to every real estate brokerage website as well as the large consumer sites like Zillow and Realtor.com. Your homes ad will also appear on major franchise websites like Re/Max and Keller Williams.
5. How do you communicate and follow up? You are looking for an agent who will follow up after showings to get feedback on your home and see if the buyers are interested in making an offer. You may also want to tell your potential agent how you prefer them to handle their communication wth you. Do you want weekly updates even if there is no new information? Do you prefer email, text, Google hangouts or Facebook messenger?

Your agent matters and you will want to interview a few local real estate professionals to see who you connect with best. You will benefit more by hiring a local Realtor so be sure you are interviewing agents from the county in which your home is located. There is a challenge for your agent to show your home if they live more than 30 minutes from your home. Scheduling these appointments are difficult if the agent must drive an hour or more to show your home.  Florida Luxury Realty is committed to our agents training and helping our customers reach their real estate goal of selling their home.  You can visit our website to see a list of our active real estate professionals. 

Real Estate Education Provided by Florida Luxury Realty

Continuing your real estate education after being licensed is important to your overall success. Florida Luxury Realty knows how important training and education is to sales associates and we provide training classes about real estate and technology to provide our sales associates with the information they want and need.  Newly licensed associates with Florida Luxury Realty are offered a 6 week training course called "Intensity Challenge" where we take your real estate business to the next level of production by starting you off with a sales goal and a plan to achieve your goal.  We understand that your pre-licensing course gave you the legal and ethical aspects of the real estate business but you also need practical application training to build your business into a successful endeavor. 

Many Brokerage firms claim they offer live instruction training but often fall short of providing the quantity of classes you expect from your Brokerage. Florida Luxury Realty has offered over 200 live instructed classes per year as well as anytime training with on demand online training.  We are a Brokerage built by agents for agents and we know what real estate professionals want from their Brokerage.  You may not know this but Florida Luxury Realty has an education department. Michael Gallo is the Director of Education and oversees our live training classes in all 6 of our locations. We offer classes on lead generation, comparative market analysis, social media marketing, CRM management as well as computer training for both windows and mac users. 

Florida Luxury Realty also provides our associates with a Mentorship Program. This is designed to pair newer licensees with seasoned agents to nurture your business in a one on one atmosphere. Our Mentoring program is a detailed plan of weekly tasks and accountability that provides the agents who participate with constant support as needed while they begin to grow their business. Our mentors assist in writing contracts and taking the participants on listing appointments so you can get the right foundation for your real estate business. Agents in our mentoring program have a direct line to a seasoned agent to assist them at any time by phone or email that works in tandem with weekly meetings of accountability, role playing and training. 

Florida Luxury Realty believes in helping agents to become better agents through education and training.  Our classes are open to any licenses who wishes to attend and you can find our class schedule online.  We invite you to attend our classes and learn with us. 

Florida Luxury Realty, Inc. Opens a New Office in Wesley Chapel Florida

Florida Luxury Realty, Inc. has recently opened our 6th office location in Wesley Chapel Florida. Located at 24646 SR 54 close to the Tampa Prime Outlets.  We are happy with the growth of our office in Wesley Chapel and we have more Realtors joining our office every week. The addition of our new location means we can assist more customers in Pasco county living in Wesley Chapel, Lutz and Land O'Lakes.

Florida Luxury Realty believes in educating and training our real estate associates to provide our customers with the highest level of service possible.  Whether you are buying a home, selling a home or you want to start your career in real estate, Florida Luxury Realty is the Brokerage to call.  Florida Luxury Realty was the #1 Brokerage in sales volume in Western Pasco County Florida and with the addition of the Wesley Chapel location we look forward to assisting more customers in Central Pasco as well.  Crown Title Agency is expanding with us as well and offering to perform real estate closings at our Wesley Chapel location to make your real estate transaction even more convenient.  

Florida Luxury Realty, Inc. is here for you when you need professional real estate service. Please contact one of our exceptional real estate agents to schedule your no obligation consultation.

Connie M. Barrett, Broker
Scott Barrett, Brokerage Management
Charisse Mathews, Office Managing Broker

Understanding Florida Real Estate Contracts - The "As-Is" Contract

Real estate laws and practices differ from state to state. Florida Luxury Realty, Inc. being based in Florida has a solid understanding of our state created real estate contracts. In Florida your real estate professional creates a purchase and sales contract by filling out a legal and binding contract that is created by the Florida Bar Association in conjunction with the Florida Realtors organization who oversees all local real estate boards in the state.  The Florida real estate contracts are written to provide consistency among our real estate transactions while addressing all of the legally required disclosures and transaction laws pertaining to the transfer of property in the state of Florida.  Your real estate professional creates a contract package as the initial offer and once accepted by the seller of the property and signed by all parties, you have entered into a legal and binding contract for sale. 

Understanding the widely used "As-Is" contract is important for our customers and clients. The "As-Is" contract is most popular and is written to protect both seller and buyer.  Florida real estate agents use this contract on most residential sales in any price range. The term "As-Is" does not mean the property is damaged or a fixer-upper although we do use this contract for those types of investor purchases. The contract is written as-is meaning the seller is not required to negotiate with the buyer on new paint, new flooring and other cosmetic changes. The home does need to meet guidelines for financing and the buyer does have the right to a home inspection and to request the seller to make non cosmetic repairs to the property. 

Key Items to Know about the As-Is Contract

• Any material defect affecting the value of the property Must be disclosed by the seller.
• Buyers have the right to professional inspections of the home But, the buyer may cancel the contract and receive their escrow deposit back "at the buyers discretion" which means the buyer does not have to have a licensed home inspector perform the inspection. If knowledgeable enough the buyer can perform their own inspection or rely on the opinion of a friend or family member. 
• Time is of the essence. All dates and time frames in the contract are counted as calendar days.  If a deadline (other than offer and acceptance or closing date) fall on a weekend or holiday the deadline will automatically forward to 5:00pm the following business day.
• Cancellation of the contract by the buyer must be in writing to the seller. Buyer may email their agent their intention to cancel and sign a release and cancellation form to be given to the seller.
• When Canceling the contract outside of the inspection period deadline the seller has legal claim to the buyers escrow deposit and will be given such payment. 
• All disclosures should be read and signed before signing any real estate contract

We urge all parties to a real estate contract to read the contract fully before signing. Your real estate agent can answer questions you have about the contract and you are entitled to have your attorney review the contract before you sign.  The specific items addressed in this article are not to be considered as a full interpretation of the contract and you are advised that the Florida real estate contract is lengthy and contains more articles than are mentioned here.  You can contact any of our Florida Luxury Realty, Inc Agents Here to discuss real estate contracts or other real estate inquiries.