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Wednesday, October 12, 2016

Top 5 Questions Home Sellers Should Ask their Realtor

Selling your home in today's market takes consistent and constant marketing. Over 95% of all homes sold in the United States did so with the assistance of a Realtor which means that almost everyone selling a home, hired a real estate professional to get the job done.  We understand that you will hire a Realtor to sell your home and we want to provide you with some guidance about choosing the right real estate agent to work with.  You want a skilled and trained real estate agent to join you on the journey of selling your home. You will want someone to provide you with data about your local real estate market and have a marketing plan in place to get you the maximum exposure you need.  Our job as Realtors is to get your home in front of as many home buyers as possible and handle your real estate transaction legally and ethically to protect you and your biggest investment, your home. 

 Top 5 Questions to Ask


  1. What specific education or training has your Broker provided you?  You want to be sure that the agent you choose attends education and training events at their company. Educated real estate agents will provide you the best service.
  2. What technology do you use in your business?  You will want to listen for some marketing and technical systems they use. Electronic signature is important to get paperwork signed and delivered quickly and within deadlines. Virtual tours are important to your marketing and you will want an agent who can provide a custom tour and not just an auto-generated virtual tour from the MLS. 
  3. What advertising do you provide outside of the Multiple Listing Service?  True professionals will provide color flyers for your buyers to take after viewing your home. Social media is a powerful tool to your homes marketing and you will want to be sure your Realtor has professional social media accounts to share your homes advertising to their global sphere of influence. 
  4. Do you have a website? Real estate agent websites are vital to online marketing. They provide a place for home buyers to contact your agent to ask questions or schedule appointments. You will want to be sure that your agents website has IDX capability.  This IDX feature pulls listings from the MLS and puts it on the websites. It also provides you the power of capturing more home buyers. When you list with a Florida Luxury Realty agent, your homes MLS advertisement is fed to every real estate brokerage website as well as the large consumer sites like Zillow and Realtor.com. Your homes ad will also appear on major franchise websites like Re/Max and Keller Williams.
  5. How do you communicate and follow up? You are looking for an agent who will follow up after showings to get feedback on your home and see if the buyers are interested in making an offer. You may also want to tell your potential agent how you prefer them to handle their communication wth you. Do you want weekly updates even if there is no new information? Do you prefer email, text, Google hangouts or Facebook messenger?
Your agent matters and you will want to interview a few local real estate professionals to see who you connect with best. You will benefit more by hiring a local Realtor so be sure you are interviewing agents from the county in which your home is located. There is a challenge for your agent to show your home if they live more than 30 minutes from your home. Scheduling these appointments are difficult if the agent must drive an hour or more to show your home.  Florida Luxury Realty is committed to our agents training and helping our customers reach their real estate goal of selling their home.  You can visit our website to see a list of our active real estate professionals. 


Sunday, October 2, 2016

Real Estate Education Provided by Florida Luxury Realty

Continuing your real estate education after being licensed is important to your overall success. Florida Luxury Realty knows how important training and education is to sales associates and we provide training classes about real estate and technology to provide our sales associates with the information they want and need.  Newly licensed associates with Florida Luxury Realty are offered a 6 week training course called "Intensity Challenge" where we take your real estate business to the next level of production by starting you off with a sales goal and a plan to achieve your goal.  We understand that your pre-licensing course gave you the legal and ethical aspects of the real estate business but you also need practical application training to build your business into a successful endeavor. 
Many Brokerage firms claim they offer live instruction training but often fall short of providing the quantity of classes you expect from your Brokerage. Florida Luxury Realty has offered over 200 live instructed classes per year as well as anytime training with on demand online training.  We are a Brokerage built by agents for agents and we know what real estate professionals want from their Brokerage.  You may not know this but Florida Luxury Realty has an education department. Michael Gallo is the Director of Education and oversees our live training classes in all 6 of our locations. We offer classes on lead generation, comparative market analysis, social media marketing, CRM management as well as computer training for both windows and mac users. 

Florida Luxury Realty also provides our associates with a Mentorship Program. This is designed to pair newer licensees with seasoned agents to nurture your business in a one on one atmosphere. Our Mentoring program is a detailed plan of weekly tasks and accountability that provides the agents who participate with constant support as needed while they begin to grow their business. Our mentors assist in writing contracts and taking the participants on listing appointments so you can get the right foundation for your real estate business. Agents in our mentoring program have a direct line to a seasoned agent to assist them at any time by phone or email that works in tandem with weekly meetings of accountability, role playing and training. 

Florida Luxury Realty believes in helping agents to become better agents through education and training.  Our classes are open to any licenses who wishes to attend and you can find our class schedule online.  We invite you to attend our classes and learn with us.